Elevate Your Confidence and Leadership
THROUGH BEAUTY
With over 30 years of hands-on experience and leadership, award-winning salon ownership, and a passion for lifting others—I will help you transform your beauty business, your artistry, and your confidence.
MEET SHELLY:
Beauty Industry Veteran & Your Mentor
For more than 30 years, Shelly has lived in the salon world—styling, educating, leading. She founded her salon, Allure Salon + Boutique, built it into a multi-award winning business (nine-time Top 200 Salon – Salon Today), and has trained countless stylists in both technical excellence and business acumen. Shelly has won awards for business culture, team care, leadership, and community impact—including the Dom Lentini Award for Business Excellence and 2024 Business of the Year in her downtown community.
Her passion? To share everything she’s learned so that more women in beauty don’t just survive—they thrive. What drives Shelly is a powerful belief: when women in beauty are supported, educated, and empowered, they don’t just grow businesses—they create legacies.
“I’ve learned that success requires true professionalism, advanced artistic skill, continued education, and a team who knows they are supported and valued. The Beauty Cloud is the success serum your salon needs for leadership training, business acumen, skill advancement and educational excellence.”
—Shelly Malizola
You’ll Love Working with Shelly If You’re …
A stylist or salon owner who wants to grow —not just in clients, but in joy, creativity, and profit
Someone tired of feeling under-prepared or playing small in your artistry or business
An individual who wants to stop guessing with color, hair, & makeup, and instead have clarity and confidence
Here’s How You Can
WORK WITH SHELLY
Beauty Business Coaching & Consulting
Move from feeling stuck or overwhelmed to running a salon or beauty business that works—for you. We cover leadership, profitability, team building, branding, and scaling for higher revenue, more consistent client satisfaction, a culture you’re proud of, and less burnout.
Layback Foil Technique — Education & Training
Shelly’s signature foil method that brings precision, efficiency, and artistry into highlighting/color work. Includes workshops, hands-on training, and ongoing mentorship.
ALLURING COLOR
COLOR ANALYSIS * New
Start choosing shades that enhance your natural beauty and make you feel radiant. Learn your best colors with our in-person one-on-one or group Drops de Cor™ color analysis sessions.
